05/03/2015
Contingency Plan
If my original idea doesn't play out, I have a back up idea of a skateboarding group called Mythic Skateboarding who are looking for promotion. I have already contacted them and asked them if they would be interested in a promotional video, and they have agreed to this. I will be able to call on them again if my original idea doesn't pan out, and I have already discussed some ideas with them.
Intended Audience
My intended audience is the parents of the children that currently attend the school, but also the parents of the potential students who are thinking of attending the school. The video is aimed at informing the parents and other schools of what Eaton Primary School's challenge approach is.
As it's aimed towards parents of younger children, my audience will consist mostly of people aged 20 to 40 years old, and of both genders. They'll be located in the catchment area for Eaton Primary School for example in Norwich and the surrounding areas. They'll be interested in using social media such as the primary school's website and other social media pages run by the school.
Hopefully, the audience will also be interested in their child's education, and will be actively looking for ways to improve it, such as new approaches like Eaton Primary School have adopted. Education status and religion of the audience aren't an issue, as the school caters for students of all backgrounds, and I am planning on including a range of students in my video.
Social class isn't an issue, but Eaton Primary School is a state school which offers free education to children between the ages of 4 and 11, so the parents would most likely be in the bracket of C1 to E: lower middle class to casual/lowest grade workers. Overall, mainly parents of all backgrounds and ages, who are looking to send their children to Eaton Primary School.
As it's aimed towards parents of younger children, my audience will consist mostly of people aged 20 to 40 years old, and of both genders. They'll be located in the catchment area for Eaton Primary School for example in Norwich and the surrounding areas. They'll be interested in using social media such as the primary school's website and other social media pages run by the school.
Hopefully, the audience will also be interested in their child's education, and will be actively looking for ways to improve it, such as new approaches like Eaton Primary School have adopted. Education status and religion of the audience aren't an issue, as the school caters for students of all backgrounds, and I am planning on including a range of students in my video.
Social class isn't an issue, but Eaton Primary School is a state school which offers free education to children between the ages of 4 and 11, so the parents would most likely be in the bracket of C1 to E: lower middle class to casual/lowest grade workers. Overall, mainly parents of all backgrounds and ages, who are looking to send their children to Eaton Primary School.
Meeting Log 1
I met with my client on Friday 13th of February, at around 10:30 am. We first discussed our ideas for what the video would look like style wise and what we would want in the video. After a brief discussion, we figured out the filming dates and when I would show them my first edit. When we'd finished, I was introduced to some of the students that I would be filming, and we asked them to think about what they could say about their challenge approach. The whole meeting took around 45 minutes, and I felt I had a much better understanding of the project once it was finished.
13/02/2015
Project Pitch Evaluation
My pitch was surrounding my project of making a promotional
video for Eaton primary school, and I made a presentation about all the
different aspects of my production. I talked about the genre, my general idea,
my target audience, the visual style and how I’d distribute the video and get
client feedback. I feel I presented my ideas quite well, but could have been
more confident in my delivery. I was given a few suggestions on how I could
improve my general idea for the video, such as show one student and the
interactions they have with the teachers. It was also suggested that I think
about framing and how I’d portray the students. Also, I should think about
whether I’d want some background music on the piece, and from looking at the
example video, what I could improve on.
Overall, I am happy with my pitch and
feel that my ideas were received well by the audience.
Plan for the next 2 weeks
1) Schedules
2) Fill out consent form
3) Research into client
4) Research 5D camera operation
2) Fill out consent form
3) Research into client
4) Research 5D camera operation
Project Pitch
Introduction slide
Explaining genre, and my understanding of what Corporate and Promotional Programming and Social Action and Community Media are.
Proposal for promotional video - outlining my ideas and message for the video
Outlining who my target audience are for the video
06/02/2015
Project Proposal
Cloud Productions
Eaton Primary School
“We challenge ourselves.”
I will be
producing a short promotional video which demonstrates the educational services
that Eaton Primary School provides its students.
For this
project, my main aim is to make a stylish, informative video about the
education and services that Eaton Primary School offer to their students. The
video will be around 5 or 6 minutes long and will feature both the students and
the teachers. The product will be aimed at outlining what the children do on a
day to day basis, and will bring to light the school’s unique way of what they
call ‘challenging’ the students. It will include pieces from the current
students and the teachers who work there, so as to show both sides of the
learning process and the benefits that it provides.
05/02/2015
Targets for 5th and 6th February
My targets for today and tomorrow are as follows:
- Write project proposal
- Make initial contact with client(s)
- Research into client
- Research and develop ideas for project
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