Intended Audience

My intended audience is the parents of the children that currently attend the school, but also the parents of the potential students who are thinking of attending the school. The video is aimed at informing the parents and other schools of what Eaton Primary School's challenge approach is.

As it's aimed towards parents of younger children, my audience will consist mostly of people aged 20 to 40 years old, and of both genders. They'll be located in the catchment area for Eaton Primary School for example in Norwich and the surrounding areas. They'll be interested in using social media such as the primary school's website and other social media pages run by the school.

Hopefully, the audience will also be interested in their child's education, and will be actively looking for ways to improve it, such as new approaches like Eaton Primary School have adopted. Education status and religion of the audience aren't an issue, as the school caters for students of all backgrounds, and I am planning on including a range of students in my video.

Social class isn't an issue, but Eaton Primary School is a state school which offers free education to children between the ages of 4 and 11, so the parents would most likely be in the bracket of C1 to E: lower middle class to casual/lowest grade workers. Overall, mainly parents of all backgrounds and ages, who are looking to send their children to Eaton Primary School.